MOFILM, a pioneer of crowd sourcing for entertainment and mobile, and director Spike Lee, announced the grand prize winner of the MOFILM user-generated content (UGC) competition at the Cannes Lions Advertising Festival last month. Hiroki Ono, a 23 year old from Yokohama, Japan, received $12,000 in cash along with Nokia’s top prize of having his winning video “Feel the Globe” embedded into more than ten million handsets and the opportunity to be on set with Spike Lee on his next project. Hiroki’s video competed against submissions from over one hundred and twenty countries to win the coveted grand prize after convincing two of his co-workers to join him in creating his first ever video commercial. The winning video was filmed and edited in just two days.
To check out the 12 finalists, and find out how to compete in next year’s competition visit http://www.mofilm.com/!
